Baby products retailer Babies“R”Us has redesigned its namesake diaper line to better deliver on parents’ needs for their little ones. The enhanced assortment of diapers, available exclusively at Babies“R”Us, features better leak protection and comfier fit with an everyday competitive price as low as 15 cents per diaper. Providing parents with simple diapering solutions, the proprietary line of diapers offers moms, dads and caregivers a new, improved absorbency that helps keep baby drier – even through the night – and a flexible, stretch waistband so baby is comfortable and the diaper secure. The enhanced diapers also feature new playful designs. Available in newborn through size six, the disposable line is offered in jumbo, super and value packs ranging in price from $7.99-$29.99.
 
“Babies”R”Us is the destination and reliable resource for baby essentials, and as the industry authority, we continually strive to enhance the benefits of products that matter most to parents and that impact their everyday lives,” says Reg McLay, senior vice president, Babies“R”Us Business. “The redesigned diapers provide our value-conscious shoppers with a lower-priced alternative that matches the quality of other diapers found on the market.”
 
Additionally, for toddlers making their way out of diapers, the company redesigned its training pants with a wetness indicator, alerting parents with a design that fades when their little one is wet. They also come with easy open sides for smooth, quick changes.